Researchers at The United Pentecostal University in Iowa played 8 hours of BBC golf coverage to a group of laboratory rats. The same group were then shown 8 hours of live footage from a Chris de Burgh tour.
Leading researcher, Alvin Mason-Dixon Snr, stated "The rats were much more active during the golf footage".
Another group of rats was shown all Bolton Wanderers home matches from the 2009/2010 season but, sadly, none survived the test.
John Inverdale is 53.
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